About Us

Where Wild Roots Grow Co. was born from a journey of starting over — not once, but twice — and choosing to believe that every new beginning holds the power to grow something beautiful.

I’m a single mom of two, and this brand began with a simple but powerful promise I made to my kids: that no matter how life unfolds, you can always rise, rebuild, and begin again. That setbacks don’t define you. That failure isn’t the end of the story — it’s just part of the path that leads you closer to your purpose.

Wild Roots is about showing up even when things don’t go as planned. It’s about learning, falling, standing back up, and trying again — with a heart that still believes in what’s possible. It’s about loving deeply, working hard, and building a life rooted in resilience, kindness, and courage.

This boutique reflects the life I live and the values I teach my children: that you earn what you dream of, that you give your best even when no one is watching, and that family means having each other’s backs — always.

Inspired by soft mornings, backroad drives, golden hour skies, and the comfort of well-loved things, our collections are made for real life. From fringe dresses and lived-in denim to western boots, jewelry, and thoughtful accessories, every piece is chosen to feel easy, meaningful, and made to be worn through everyday moments — not just special occasions.

At its heart, Where Wild Roots Grow Co. is more than a boutique. It’s a reminder that you are allowed to begin again as many times as you need to. That your roots can run deep while your dreams stay wild. That strength and softness can live side by side.

This space was created for women who carry big hearts, who love fiercely, who work hard for what they want, and who believe in building a life they’re proud to show their children.

This is our story — and if you’re here, maybe it’s part of yours too.